© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Photography, Design, Marketing
PROJECT: The Arts Preschool is located inside of Sugar Space, an arts hub on the west side of Salt Lake City that needed a little brand refinement and direction.
SUMMARY: The Arts Preschool needed it's own identity and logo separate from the arts hub it's located inside of, but still cohesive enough to complement the brand identity of the existing business. I developed a mood board, color palette, new and alternate logos, captured images, created written and visual content, and developed a social media strategy. The result is creative, colorful, and totally cute!
MISSION: Sugar Space Art's Preschool's mission is to inspire children through the creative arts to grow, learn, and befriend.
AUDIENCE: Are you looking for a safe, warm, and nurturing environment for your preschool-aged child to play and grow during the day? The Arts Preschool at Sugar Space isn't your typical preschool, but somewhere that allows children to learn through movement and self expression! Help your child begin learning early education basics in a fun and exciting way by enrolling in our program today.
VISION: The bright colors and fun imagery will be inviting to parents and children alike and the preschool will become an asset to the neighborhood.
BRAND ADJECTIVES: Creative; Inventive; Educational; Playful; Colorful.



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