© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Photography, Design, Marketing
PROJECT: Sugar Space Arts Warehouse is a performance and event venue in Salt Lake City that needed a little brand refinement and direction.
SUMMARY: The existing logo was recognizable and had been around for years, but it was hard to read and very low contrast. To maintain the existing brand identity while refining it, we gave the logo a little facelift. I create a new color palette with a darker shade of blue to help boost the contrast for the new logo. I also developed a mood board, created flyers and promotional materials, captured images, and created written and visual content for marketing purposes. The result captures the edgy and creative vibe for this bustling business.
MISSION: Sugar Space’s mission is to provide a welcoming and warm space for arts and events.
AUDIENCE: Are you looking for a space to host your next event with reasonable rates as well as catering services for guests? Look no further. Sugar Space has the most affordable pricing per square foot in Salt Lake! The stage and customizable offerings make Sugar Space an ideal match for any vision!
VISION: Inspiring creatives in our community to gather, make friends, and share ideas.
BRAND ADJECTIVES: Edgy; Artsy; Urban; Versatile; Unique; Convenient.



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