© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Design, Photography, Marketing
PROJECT: Luna Noelle is a handmade jewelry company located in Salt Lake City, Utah that was in need of a logo, website, marketing plan, and visuals.
SUMMARY: I created a color palette, mood board, logo, and captured images for the brand. I also created several jewelry designs based around the crescent moon logo. I captured product and lifestyle images to give the brand the moody vibe it was craving. I was able to develop a brand strategy to improve sales by reaching out to social media influencers to act as brand representatives; allowing them and their followers access to exclusive coupon code deals. The result is a fun and unique marketing program that keeps their customers engaged with the brand.
MISSION: Luna Noelle's mission is to create custom high-quality accessories that reflect your inner light.
AUDIENCE: You'll love Luna Noelle if you love simple, elegant, and ethically created jewelry. Their custom engraved bracelets, necklaces, and other apparel fit seamlessly into any collection; and the high quality of the materials is both beautiful and durable.
VISION: Luna Noelle's catchy logo and down-to-earth imagery will appeal to a large market of buyers.
BRAND ADJECTIVES: Earthy; Handmade; Original; Moody; Authentic; Adventurous; Stunning.



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