Logo by Michaela Velarde
Logo by Michaela Velarde
Color palette by Michaela Velarde
Color palette by Michaela Velarde
Mood board by Michaela Velarde
Mood board by Michaela Velarde
Photography by Michaela Velarde
Photography by Michaela Velarde
Photography by Michaela Velarde
Photography by Michaela Velarde
Photography by Michaela Velarde
Photography by Michaela Velarde
Logo by Michaela Velarde
Logo by Michaela Velarde
Photography by Michaela Velarde
Photography by Michaela Velarde
Website and copy by Michaela Velarde
Website and copy by Michaela Velarde
SERVICES: Photography, Design, Marketing
PROJECT: The Play Café is a coffee shop located inside of Sugar Space Arts Warehouse in Salt Lake City that needed a little brand refinement and direction.
SUMMARY: I developed a mood board, color palette, new and alternate logos, captured images, created written and visual content, created a website and fundraiser, and developed a social media strategy. The result encapsulates the edgy and creative vibe for this hip new coffee shop.
MISSION: Sugar Space Play Café’s mission is to bring people together in an inclusive space that strengthens our community!
AUDIENCE: Are you busy juggling parenthood and work? Sugar Space Play Café is the perfect place for parents to make friends, get some work done, or simply relax while their children explore and play.
VISION: The inviting images and fun logo will grab the attention of parents, who will become regular patrons at the coffee shop.
BRAND ADJECTIVES: Warm; Inviting; Friendly; Creative; Playful.



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