© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Design, Artwork, Marketing
PROJECT: Painted Rose is an artist's collective and art gallery located in Salt Lake City which was in need of a website, branding, and marketing.
SUMMARY: I created a color palette, website, logo, and various flyer designs to promote the artwork and gallery. I also designed the vinyl which was used in many of the art pieces as stencils for the completed works. I contacted and collaborated with local artists to organize artist meetups and was a founding member of the artist's collective. I worked alongside local arts organizations to get the gallery on the list for the monthly gallery strolls and created an online store to help promote and sell prints, stickers, bags, and other merchandise created by the artists.
MISSION: Painted Rose's mission is to provide a space for Salt Lake City artists to collaborate, create, and display artwork! 
AUDIENCE: Are you a local emerging artist interested in collaborating with fellow likeminded individuals? Find your community alongside us by joining the artist's collective at Painted Rose and displaying your artwork in the gallery! There are many opportunities to collaborate, host or attend workshops, and become inspired here at Painted Rose Art.
VISION: The branding and bold logo will attract artists of all backgrounds specifically in the urban areas of downtown Salt Lake.
BRAND ADJECTIVES: Creative; Urban; Grungy; Alternative; Hip; Messy; Moody; Raw.



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