© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Design, Photography, Marketing
PROJECT: Oh Shoot Photography is a photography business located in downtown Salt Lake City that was in need of a new brand identity, logo, website, marketing plan, and visuals.
SUMMARY: I created a color palette, logo, website, and various flyer designs. I photographed wedding, maternity, and family photos to clearly represent the type of photography offered by Oh Shoot Photography. I also implemented a social media strategy highlighting a monthly coupon code which would drive sales and new clients to the business, as well as to help keep past clients engaged. The business had previously been operating under a different name, but I rebranded it under a new business name and entity to better reflect the business offerings. 
MISSION: Oh Shoot Photography's mission is to offer professional photography at a price everyone can afford. Now that's something to smile about!
TARGET AUDIENCE: Are you looking for an experienced yet fun wedding photographer for your big day? Our photographers Oh Shoot Photography put time and talent into each one of their poses. Our photographs aren't your typical snapshots; they are unique, moody, raw, and engaging. We strive to capture not only the 'picture perfect' moments, but also the 'in-between' shots.
VISION: The catchy name and clean visuals will attract customers to this photography business for a professional yet fun photo session.
BRAND ADJECTIVES: Airy; Bright; Moody; Adventurous; Creative; Heartfelt; Timeless.



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