© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Design, Photography
PROJECT: The Hair Collective is a barber shop located inside of Artspace Greenery in downtown Salt Lake City that was in need of a logo and visuals.
SUMMARY: I created a color palette, logo, and captured images. I created and installed a vinyl decal for the door which gave it a professional and weather-proof finish. I also offered branding and business card design services to individual hairstylists as well as website design assistance. 
MISSION: The Hair Collective's mission is to create a community of independent hairstylists by offering affordable booth rentals in a stylish setting.
AUDIENCE: If you're passionate about haircare, you've come to the right place! The Hair Collective is a hub of independent hairstylists offering beautiful yet affordable hairstyles in a relaxing, laid-back atmosphere.
VISION: The clean imagery and seemless branding will unite the hairstylists while simultaneously giving them the flexibility to sub-brand themselves.
BRAND ADJECTIVES: Clean; Classic; Innovative; Relaxing; Therapeutic.



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