© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
© Michaela Velarde
SERVICES: Photography, Marketing
PROJECT: Almost Alice is a handmade bow company located in Syracuse, Utah that was in need of some professional photos and a streamlined marketing strategy. The photos would showcase the detail of each bow on their website and social media and help launch the new mystery bow boxes.
SUMMARY: I captured new product images of the bows as well as professional lifestyle shoots to highlight the versatility of the bows on each model. I was able to help develop a brand strategy to boost social media engagement by involving the brand's top purchasers as brand representatives; allowing them access to exclusive mystery bow box deals and modeling opportunities. If an image is worth 1,000 words, you can definitely see how moving away from cell phone images towards professional pictures can really boost a brand to that next level.
MISSION: Almost Alice’s mission is to bring out the wildflower inside all of us with fun, creative, and cute bows to match every style.
TARGET AUDIENCE: Parents who are looking for stylish yet affordable accessories for their children. They love supporting local, small businesses and are a loyal customer. They join the Almost Alice VIP group on Facebook to gain insider access and have a say in which bows might be part of the next bow box launch. They are excited and engaged with the brand and are looking forward to the next brand representative search where their child may be selected as a model!
VISION: Parents will be excited for the mystery bow boxes each month and the professional photos will be a beautiful way of showcasing the new styles.
BRAND ADJECTIVES: Flowery; Graceful; Exciting; Enchanted; Mysterious; Adventurous. 



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